Ticketing solutions were once a simple affair of selling a ticket to a customer. A tier system operated and other aspects such as hospitality packages were introduced. It was fairly straightforward to implement. But there were limitations. And this impeded revenue streams. Not only that, but it was open to ticket tout exploitation.
Happily, we now have more sophisticated and agile sports ticketing systems. This makes it fairly easy for venues and sports teams to maximise sales. With this in mind let’s take a look at the more advanced solutions.
Next Level Ticketing Solutions
Thanks to our digital age, savvy stadiums and venues can now upsell various products and services. This expands markets and generates revenue. Given the pressures on business, this is welcome news.
Software as a Service (SaaS) tools combined with cloud integration make it possible to sell not just tickets but packages too.
Advantages of Advanced Ticketing Solutions
Stadiums and venues that implemented more advanced, digital-based tickets are beginning to see increased fan engagement. Consider:
- Data: The digital world captures data that you can analyse to find new markets. For example, as a stadium manager, you may find you have four thousand people who came to watch a concert for a particular artist. The chances are that a high proportion of audience wants to look forward for a similar artist that you booked. As you have this information, you can start the marketing process to sell tickets and merchandise. In addition, the data stream is always flowing. So, it becomes possible to see what your visitors purchased while visiting your arena. This includes food and drink as well as t-shirts and other sales. Best of all, your VIP customers are easily identified. This means you can give them a personal touch.
- Cross Selling: With an advanced cloud based ticketing solution, it is possible to manage sales and expand your range of services. It also now becomes possible to sell stadium tours, handle private events, merchandise, vouchers, and loyalty management. What was once an administrative nightmare is now an easy seamless process.
- Season Ticket Sales: If you’re a sports team, selling season tickets is an easy, stress-free process. It’s invaluable as it saves time, builds trust, and increases revenue. Trust is built with the fans as they can renew with a few taps of their phone. And this easy process increases revenue.
- Tout Free Ticket Management: With the advent of digital tickets, the tout that would make huge profits from exploiting fans is finally becoming a thing of the past. Using a good ticketing solution can create a marketplace. Here, digital tickets can be bought and sold safely. You can apply price boundaries too, which cuts out the profit incentive.
Next level ticketing solutions are already here. Now is the time to get on board and take your stadium and venue management to the next level. The future promises to be one of virtual and augmented reality; something that promises to be quite a ride. So invest now, and reap the benefits.
